First Things First: The Savvy Saver’s Mindset

Before we jump into the list of 50+ discounts, let’s build a strong foundation. The biggest savings don’t come from just one coupon or one special day; they come from a smart approach. Think of it as having the right tools for the job.

Mastering the Lingo: Four Terms Every Retiree Should Know

You’ll see these terms on store shelves and in ads. Understanding them is your first step to becoming a savings expert.

• Unit Price: This is the secret to knowing the true value of an item. It tells you the cost per ounce, per pound, or per item. A big box might seem cheaper, but the unit price reveals the real deal. We’ll do an example in a moment.
• Loss Leader: A product sold at a very low price—sometimes at a loss—to get you into the store. The store hopes you’ll buy other, more profitable items while you’re there. Think of those amazing deals on milk or eggs on the front page of the weekly flyer.
• Shrinkflation: This is a sneaky one. The price of a product stays the same, but the amount you get gets smaller. That “pound” of coffee might now be 12 ounces. The only way to catch this is by checking the unit price.
• Rain Check: If a store runs out of a sale item, you can often ask for a “rain check.” This is a voucher that lets you buy the item at the sale price later when it’s back in stock.

The Most Powerful Tool: Unit Price Math

Let’s put the unit price to work. It’s the single best way to compare products and know if you’re getting a good deal, especially when dealing with different sizes or brands.

The formula is simple: Total Price ÷ Quantity = Unit Price

Worked Example: Choosing Coffee

You’re in the coffee aisle and see two options:

• Brand A: A large 30-ounce can for $10.50.
• Brand B: A smaller 12-ounce bag for $4.80.

Which one is the better value? Let’s do the math.

1. Calculate Unit Price for Brand A:

   $10.50 ÷ 30 ounces = $0.35 per ounce

2. Calculate Unit Price for Brand B:

   $4.80 ÷ 12 ounces = $0.40 per ounce

The result: Brand A is cheaper per ounce, making it the better value. Without checking the unit price, you might have just grabbed the one with the lower sticker price. Many stores now list the unit price on the shelf tag, so look for it! It saves you from doing the math yourself.

The Golden Rule of Senior Discounts: Always Ask!

If you remember only one thing from this guide, make it this: always ask about a senior discount. Many businesses offer them but don’t advertise them widely. A simple, polite question at checkout can save you 5%, 10%, or even more.

“Do you offer a senior discount?”

It’s that easy. The worst they can say is no. The best they can say is “Yes, how much would you like to save today?”

Joanne