Let’s be honest: coming of age in what we now know as the age of rebellion and change, baby boomers’ wardrobes only reflect a certain sense of non-conformity and originality. Whether we talk about denim or even diamonds, each and every ensemble originally celebrates self-expression, which proves that boomer style has virtually no boundaries.
From a youth spent in army surplus bell bottoms and double-breasted pea coats to even more sophisticated adult choices, baby boomers are open to embracing a more casual attitude, especially toward clothing. Having that in mind, here’s what you need to know about boomers’ list of popular clothing brands.
Van Heusen
Van Heusen (PVH) first appeared in 1881, as an American manufacturer of high-quality dress shirts, catering specifically for white-collar professionals. Besides its finely tailored shirts, Van Heusen offers a wide range of menswear, such as trousers, jackets, and ties. Van Heusen is up to this day a trusted brand among more conservative boomers.
Lane Bryant
The company was established in 1904, and up to this day, it’s a leading American retailer specializing in plus-size clothing for women. And for a bunch of different reasons, some baby boomer women carry extra weight, and Lane Bryant offers all kinds of stylish fashion choices.
As the clothes are made to flatter their forms, the company is on a perpetual quest to provide plus-size women with sophisticated and stylish options.
J. Crew
Another great American retailer, J. Crew, was founded in 1983 and offers the widest range of apparel and accessories for men, women, and children as well. From tailored blazers, crisp button-down shirts, and colorful swimwear with quirky accessories, J. Crew managed to capture the beautiful essence of effortless sophistication, as seen by baby boomer and former first lady Michelle Obama on many different occasions.
With a strong commitment to quality craftsmanship and impressive attention to detail, J. Crew keeps being a go-to destination for boomers who seek apparel with a contemporary edge.
Liz Claiborne
Liz Claiborne was discovered in 1976 by a well-known American fashion icon with the same name. Her eponymous brand is seen as elegant, yet quite accessible. With a pioneering spirit, Claiborne managed to revolutionize the fashion industry by offering some of the most stylish and coordinated collections specifically made for the modern working woman.
Close to its 50th anniversary, Liz Claiborne managed to keep its commitment to providing accessible luxury that’s both affordable and fashionable.
Lands’ End
It was founded in 1963 as a sailboat equipment company in Chicago, and ever since then, it has evolved into quite a popular apparel brand celebrated for its classic, durable, and comfortable clothing. Land’s End has a wide range of clothing and accessories for the entire family, such as outerwear, swimwear, and everyday basics.
Lands’ End is also quite a popular choice for baby boomers who seek versatile wardrobe essentials meant to withstand the test of time.
L.L. Bean
It was founded in 1912 by Leon Leonwood Bean, and up to this day, it’s this super iconic American retailer, widely celebrated for its outdoor gear, clothing, and customer satisfaction. The brand’s signature product, the L.L. Bean Boot, is quite legendary.
On top of that, L.L. Bean offers a very diverse range of apparel meant to withstand the rigors of the great outdoors with plenty of comfort and style.
Chanel
Coming in at number six on 24/7 Wall Street’s list of 21 most popular clothing brands according to baby boomers is Chanel. Founded by the one and only Coco Chanel back in 1909, Chanel managed to revolutionize women’s fashion, placing a lot of emphasis on comfort and sophistication.
Chanel’s trademark is the one and only little black dress and quilted handbag, with an interlocking C, which is definitely a must-have for a specific sector of baby boomers, even if Chanel’s price point makes the iconic brand less accessible to the majority of fashion-conscious baby boomers.
Polo
Polo by Ralph Lauren launched back in 1967, is an American fashion brand with a unique aesthetic: something along the lines of preppy and horsey. From its iconic polo shirts and tailored blazers all the way to its accessories, Polo managed to pack a great style inspired by the spirit of the American East Coast elite. Boomers prefer polo for its comfortable, no-nonsense approach to fashion.
Dockers
Dockers was established in 1986 as a subsidiary of Levi Strauss & Co., and it’s the epitome of boomer fashion. Offering a mix of comfort and style, Dockers are quite a staple in the wardrobes of those who are looking for something a bit more classic, double-pleated approach.
Dockers’ product line also includes an interesting range of khakis, from slacks and shorts all the way to cargo pants and shirts. Timeless but somehow still contemporary, if you’re into khaki, Dockers has you covered.
GAP
GAP was founded in 1969, and ever since then, it has become one of the most iconic American clothing retailers, with a huge focus on casual styles. Despite their high quality, it’s worth mentioning that their products are quite affordable.
The brand also offers a diverse range of sizes and styles for a vast array of tastes and body types. The GAP is still a popular brand with boomers who value quality, comfort, and on top of everything, style.
Calvin Klein
In all fairness, nothing gets between boomers and their Calvin Kleins. The company was established in 1968, and ever since then, it has become a luxury American fashion brand that focuses on clean lines and sleek silhouettes.
From Calvin’s iconic denim jeans and underwear all the way to elegant dresses and tailored suits, the brand knows how to define understated luxury. Provocative ad campaigns and celebrity endorsements are also a signature of the brand, which fairly resonates beyond baby boomers.
Victoria’s Secret
The American lingerie and beauty retailer, Victoria’s Secret, is widely celebrated for its glamorous and sensual apparel line. It was founded in 1977 with a focus on empowering women and helping them embrace their femininity, with a signature collection of bras, panties, and naturally, loungewear that still helps baby boomers feel beautiful.
Eddie Bauer
The outdoor brand Eddie Bauer was founded in 1920, and it’s widely recognized for its sturdy and functional apparel. Eddie Bauer encourages its clients to embrace a certain feeling of adventure. and it inspires individuals to explore the world around them with plenty of confidence and style.
From bomber jackets to leisure wear, baby boomers seek Eddie Bauer’s quality and comfort as their reasons for supporting the brand.
Columbia
Columbia was founded in 1938 and up to this day, it’s still the pioneering American outdoor apparel brand. It offers an impressive range of high-quality outdoor apparel, designed for every member of the family.
From its groundbreaking Omni-Tech waterproofing technology to its thermal-reflective Omni-Heat lining, Columbia outdoor apparel keeps adventurers as warm, dry, and protected as they get. Boomers flock to Columbia when they look for comfort and quality.
Under Armour
Sporting baby boomers prefer Under Armour. The company was founded in 1996, and it’s a wonderful American sportswear brand that packs a wide range of athletic apparel. From its signature moisture-wicking fabrics all the way to its compression gear and athletic footwear, the brand is dedicated to enhancing athletic performance and comfort.
Under Armour is quite a popular choice not only for baby boomers but also for all athletes around the globe.
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